Hey, I’m Phil Smy, founder of Magnet Manager. And if you’ve ever stared at a blank screen thinking, “I really need to create a lead magnet… but maybe I’ll just scroll LinkedIn for a bit,” then trust me — I’ve been there.
Let me take you back a few years. I had just launched my first SaaS business, and like every good entrepreneur, I kept hearing:
“Grow your email list! Your email list is everything!”
So I did what everyone does. I slapped a little “Join my newsletter” form on my website and waited for the subscribers to roll in.
Spoiler alert: they did not. Not even a trickle.
It wasn’t until I finally sat down and created a lead magnet — a free resource people actually wanted — that I started seeing signups. But wow, it took me weeks to write it, design it, and get it all polished. I thought:
“There has GOT to be a better way.”
So when I built Magnet Manager, I made it my mission to take the pain out of lead magnets — for me and for every other founder, coach, and creator who knows they need one but never gets around to making it.
Why You Can’t Afford to Ignore Lead Magnets in 2025
Let’s cut to the chase: if you’re building a business and you don’t have an email list, you’re playing with fire.
Here’s why:
- You don’t own your followers. Instagram, LinkedIn, X (Twitter) — all of them can pull the plug on your reach tomorrow.
- AI is flooding the internet with content. It’s harder than ever to stand out.
- Ads are more expensive and less effective. If you’re relying only on ads, you’re burning cash.
But your email list? That’s yours.
And to get people on it, you need to give them a reason — something valuable they want in exchange for that precious email address.
That’s your lead magnet.
Why Most People Never Create a Lead Magnet (And Why It’s Not Your Fault)
You know you need a lead magnet. I knew it, too. But then the questions start rolling in:
- What topic should I pick?
- How do I write it without sounding boring?
- What if I’m not a designer?
- What if it looks like a middle-school PowerPoint?
Next thing you know, you’ve wasted half a day watching YouTube tutorials like “How to Design a Lead Magnet That Converts” — and your email list is still stuck at zero.
It’s not your fault. Lead magnets can be complicated, especially when you’re wearing all the hats in your business.
The Good News: You Don’t Have to Do It the Hard Way Anymore
This is exactly why I built Magnet Manager — to make lead magnets so easy that you have no excuse not to have one.
Here’s how it works:
- Tell us what your business does and who you want to attract.
- Our AI writes the lead magnet — fully done for you.
- We give you a landing page and download link, ready to share with your audience.
No writing. No design. No tech headaches.
Just a shiny, professional lead magnet you can be proud to share.
It’s like having a whole marketing team in your pocket — minus the awkward meetings and corporate jargon.
⚡️ BONUS: Lifetime Deal on AppSumo Right Now
We just launched on AppSumo, and to celebrate, we’re offering lifetime access to Magnet Manager — for way less than you’d pay a designer to make a single lead magnet.
👉 Grab the deal here — while it lasts.
If you’ve ever thought, “I should really create a lead magnet,” this is your moment to make it happen (without spending weeks on it).
If You Take Nothing Else From This…
Here’s the truth:
- You’ll never regret starting your email list sooner.
- You will regret not starting one when you see your competitors blowing past you with theirs.
And let me tell you from experience: the people who have an email list always have more options — more customers, more launches, more revenue — because they own their audience.
So stop putting it off. Let Magnet Manager do the heavy lifting, and start growing that list today.
👉 Try Magnet Manager for free — or go all in with the AppSumo lifetime deal here.
You’ll be glad you did — and I’d love to see what kind of lead magnet you create!
About Me
I’m Phil Smy, founder of Magnet Manager and a long-time entrepreneur who’s built multiple SaaS companies (and even been on Shark Tank — that’s a story for another time).
I write about AI, marketing, and building tools that make business easier, especially for solo founders and creators.
If you’re into that, hit the follow button. More practical, real-world advice coming soon.
